{"schemaVersion":"1.0.0","id":"cultarchive:product:maelove/fade-away-brightening-serum","canonicalUrl":"https://cultarchive.com/products/maelove/fade-away-brightening-serum","apiUrl":"https://cultarchive.com/api/v1/products/maelove/fade-away-brightening-serum","name":"Fade Away Brightening Serum","brand":{"name":"Maelove","slug":"maelove"},"category":{"value":"serum","label":"Serums"},"productType":{"value":"serum","label":"Serums"},"description":"A multi-active brightening serum designed to fade dark spots, hyperpigmentation, and uneven tone using a blend of tranexamic acid, kojic acid, alpha arbutin, and niacinamide.","size":null,"image":{"url":"https://maelove.com/cdn/shop/products/fade-away-brightening-serum.jpg","available":true,"status":"available"},"currency":"USD","minimumPrice":30,"maximumPrice":30,"priceDisplayValue":"$30.00","skinTypes":["sensitive"],"skinConcerns":["hyperpigmentation"],"climateFocus":["dry"],"lifeStageFocus":["30s"],"pregnancyIngredientScreening":{"status":"insufficient_ingredient_information","displayText":"Ingredient information is not complete enough for pregnancy ingredient screening","methodologyUrl":"https://cultarchive.com/about","note":"Rule-based ingredient screen, not medical advice. Always confirm with a qualified clinician if pregnant, breastfeeding, or trying to conceive."},"ingredientList":[{"position":1,"inciName":"AQUA (WATER)","commonName":"Aqua (Water)","function":null,"ewgScore":null},{"position":2,"inciName":"BUTYLENE GLYCOL","commonName":"Butylene Glycol","function":null,"ewgScore":null},{"position":3,"inciName":"POLYSORBATE 20","commonName":"Polysorbate 20","function":null,"ewgScore":null},{"position":4,"inciName":"GLYCERIN","commonName":"Glycerin","function":"Humectant","ewgScore":null},{"position":5,"inciName":"ALPHA-ARBUTIN","commonName":"Alpha-Arbutin","function":null,"ewgScore":null},{"position":6,"inciName":"KOJIC ACID","commonName":"Kojic Acid","function":null,"ewgScore":null},{"position":7,"inciName":"MORINGA OLEIFERA SEED OIL","commonName":"Moringa Oleifera Seed Oil","function":null,"ewgScore":null},{"position":8,"inciName":"GLYCYRRHIZA GLABRA (LICORICE) ROOT EXTRACT","commonName":"Glycyrrhiza Glabra (Licorice) Root Extract","function":null,"ewgScore":null},{"position":9,"inciName":"SODIUM HYALURONATE","commonName":"Hyaluronic Acid (Salt)","function":"Humectant","ewgScore":null},{"position":10,"inciName":"CUCUMIS SATIVUS (CUCUMBER) FRUIT EXTRACT","commonName":"Cucumis Sativus (Cucumber) Fruit Extract","function":null,"ewgScore":null},{"position":11,"inciName":"CURCUMA LONGA (TURMERIC) LEAF EXTRACT","commonName":"Curcuma Longa (Turmeric) Leaf Extract","function":null,"ewgScore":null},{"position":12,"inciName":"ROSMARINUS OFFICINALIS","commonName":"Rosmarinus Officinalis","function":null,"ewgScore":null},{"position":13,"inciName":"(ROSEMARY) LEAF EXTRACT","commonName":"(Rosemary) Leaf Extract","function":null,"ewgScore":null},{"position":14,"inciName":"HAMAMELIS VIRGINIANA (WITCH HAZEL) WATER","commonName":"Hamamelis Virginiana (Witch Hazel) Water","function":null,"ewgScore":null},{"position":15,"inciName":"ALOE BARBADENSIS LEAF JUICE POWDER","commonName":"Aloe Barbadensis Leaf Juice Powder","function":null,"ewgScore":null},{"position":16,"inciName":"HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL","commonName":"Helianthus Annuus (Sunflower) Seed Oil","function":null,"ewgScore":null},{"position":17,"inciName":"COCCINIA INDICA FRUIT EXTRACT","commonName":"Coccinia Indica Fruit Extract","function":null,"ewgScore":null},{"position":18,"inciName":"SOLANUM MELONGENA (EGGPLANT) FRUIT EXTRACT","commonName":"Solanum Melongena (Eggplant) Fruit Extract","function":null,"ewgScore":null},{"position":19,"inciName":"AMBER POWDER","commonName":"Amber Powder","function":null,"ewgScore":null},{"position":20,"inciName":"THYMUS VULGARIS (THYME) FLOWERLEAF OIL","commonName":"Thymus Vulgaris (Thyme) Flowerleaf Oil","function":null,"ewgScore":null},{"position":21,"inciName":"OCIMUM SANCTUM LEAF EXTRACT","commonName":"Ocimum Sanctum Leaf Extract","function":null,"ewgScore":null},{"position":22,"inciName":"MELIA AZADIRACHTA (NEEM) LEAF EXTRACT","commonName":"Melia Azadirachta (Neem) Leaf Extract","function":null,"ewgScore":null},{"position":23,"inciName":"MELIA AZADIRACHTA (NEEM) FLOWER EXTRACT","commonName":"Melia Azadirachta (Neem) Flower Extract","function":null,"ewgScore":null},{"position":24,"inciName":"CORALLINA OFFICINALIS EXTRACT","commonName":"Corallina Officinalis Extract","function":null,"ewgScore":null},{"position":25,"inciName":"GLUTATHIONE (L)","commonName":"Glutathione (L)","function":null,"ewgScore":null},{"position":26,"inciName":"POLYACRYLATE CROSSPOLYMER-6","commonName":"Polyacrylate Crosspolymer-6","function":null,"ewgScore":null},{"position":27,"inciName":"1","commonName":"1","function":null,"ewgScore":null},{"position":28,"inciName":"2-HEXANEDIOL","commonName":"2-Hexanediol","function":null,"ewgScore":null},{"position":29,"inciName":"CAPRYLYL GLYCOL","commonName":"Caprylyl Glycol","function":null,"ewgScore":null},{"position":30,"inciName":"SODIUM GLUCONATE","commonName":"Sodium Gluconate","function":null,"ewgScore":null},{"position":31,"inciName":"SCLEROTIUM GUM","commonName":"Sclerotium Gum","function":null,"ewgScore":null},{"position":32,"inciName":"ETHYLHEXYLGLYCERIN","commonName":"Ethylhexylglycerin","function":null,"ewgScore":null},{"position":33,"inciName":"TROPOLONE","commonName":"Tropolone","function":null,"ewgScore":null},{"position":34,"inciName":"CITRIC ACID","commonName":"Citric Acid","function":null,"ewgScore":null},{"position":35,"inciName":"SODIUM HYDROXIDE","commonName":"Sodium Hydroxide","function":null,"ewgScore":null},{"position":36,"inciName":"ALCOHOL","commonName":"Alcohol","function":null,"ewgScore":null},{"position":37,"inciName":"PHENOXYETHANOL","commonName":"Phenoxyethanol","function":null,"ewgScore":null}],"ingredientListCompleteness":"full_verified","keyIngredients":[{"position":1,"inciName":"AQUA (WATER)","commonName":"Aqua (Water)","function":null,"ewgScore":null},{"position":2,"inciName":"BUTYLENE GLYCOL","commonName":"Butylene Glycol","function":null,"ewgScore":null},{"position":3,"inciName":"POLYSORBATE 20","commonName":"Polysorbate 20","function":null,"ewgScore":null},{"position":4,"inciName":"GLYCERIN","commonName":"Glycerin","function":"Humectant","ewgScore":null},{"position":5,"inciName":"ALPHA-ARBUTIN","commonName":"Alpha-Arbutin","function":null,"ewgScore":null}],"keyIngredientsSummary":"Tranexamic acid, kojic acid, and alpha arbutin target melanin production from multiple pathways, while niacinamide brightens and strengthens the skin barrier.","pros":["Multi-pathway brightening actives at affordable price","Lightweight, layerable texture","Noticeable fading of dark spots over time","Fragrance-free"],"cons":["Results take several weeks to months","Can be less potent than prescription options","Some users report mild tingling initially"],"communitySummary":null,"sourceReferences":[],"knownUncertainty":[{"field":"pregnancyIngredientScreening","status":"incomplete","message":"The ingredient list is not complete enough for a cautious pregnancy ingredient screen."}],"lastUpdated":"2026-07-13"}